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Bounce rate meaning is the proportion of visitors who left your internet site/webpage from the entry point without having done any activity. Activity would mean clicks made & pages visited. High bounce rate suggests that the content presented or the way it had been presented wasn't relevant for the entrance options. Visitors landing on your entry page are considered to bounce when they: Close the window or an open tab Types a whole new URL Leave the web page by clicking the BACK button Click a link on the page that can them to a different site. Or the Session timeouts (generally taken as 30 mins) Why most people are looking for ways to lower Bounce Rate? The answer is simple – The lower the bounce rate, higher the possibility of visitor browsing your website pages and converting. Google.com analytics specialist Avinash Kaushik states: “It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.” Now, the greater question is – How to control the Bounce Rate? Content – The content available on your website is the key factor for bounce rate. If this content is tightly related to the visitors expectations the probability is that they will not likely bounce from your internet site without visiting other chapters of website. For E.g. if your site is about IT Conferences and on landing page you might be talking about general stuff and not educating the visitors for the benefits of attending your conferences, then visitors are more likely to leave your web site due to not enough desired information. Website Load Time – Try to lessen the website load time – It's really difficult to get patient visitors. Instead of using heavy animations about the complete page that can take lot of time to load, use animation only inside banner area and offer text content in remaining area of the page. This will make user read this content and inside the mean time your animation may also load. Flow – Provide any visitors with proper entry ways to find their way. Do proper linking on the internal pages that guide the crooks to their parts of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow user-friendly by categorizing and sub-categorizing. Above the fold – All your information has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that the main website that you simply see without having a scroll. Research states that 60% – 80% of visitors will not scroll your web site 'down the fold', and so the best opportunity is lying 'above the fold'. Popups – No one likes Popups, particularly when then appear being an unwanted guest. They are the biggest distraction, when a visitor is looking to get some information and facts. Even the feedback popup, sometimes annoys the visitors and so they bounce. The previously referred to points will surely help you reduce your internet site bounce rate We at AfterTheNet – The Web Strategy Company follow the previously referred to keyword strategy to supplement our clients most abundant in basic to the most advanced techniques for any goal they opt to reach with their website. Our step wise approach provides them with the complete visibility of their website – they will are missing out on very often, in lack of a trustworthy resource.